Northampton, Massachusetts · since 2014
Gifts people actually want, wrapped free
A little shop on Bridge Street with a big online shelf. We pick things from small makers in the Valley, wrap them for free and hold them for pickup or ship them.
- 2014Open on Bridge Street
- 48small makers on our shelves
- $7flat shipping, free over $60
- Freegift wrapping in the shop
New and nice this week
A few of the things people are carrying out the door. Order online and pick up at the shop for free, or have it shipped.
Birchbark soy candle
$24.00Poured by hand in Hadley with a wooden wick that crackles a little. Four scents, two sizes.
Choose scentBirch ornament set
$22.00A tree, a reindeer, a snowflake and an angel, cut from birch and tied with cotton twine.
See detailsHand-thrown stoneware mug
$28.00Thrown at Hilltown Clay in Goshen. Holds about 12 ounces, and no two are quite alike.
Choose glazeHoliday card box, set of 8
$16.00Eight letterpress-style cards with kraft envelopes, hand-lettered by Lucy Okafor in Easthampton.
Choose greetingLinen tea towels, set of 2
$26.00Stonewashed linen that gets softer every time you wash it. Two to a set, tied with twine.
Choose stripeWooden dinosaur trio
$28.00Three chunky dinosaurs, carved from beech and painted with water-based paint. Ages 3 and up.
See detailsMorning Robe art print
From $18.00A risograph print by Lucy Okafor, printed in Easthampton on heavy uncoated paper.
Choose size
Stuck on what to get?
Start with who it’s for, or what you want to spend
Our gift finder has picks for the cook, the kid, the host and the one who has everything, and a list of everything by price.
Under $15
Notebooks, note cards, postcards and a gift wrap kit. Stocking stuffers and teacher gifts.
See the picksFor kids under 8
Wooden dinosaurs, painted blocks and a very huggable bear. Nothing with a battery.
See the picksFor the host
A candle, a soap duo or a box of ornaments, wrapped, with a card in your handwriting or ours.
See the picks
Our story
A shop you will want to wander
Marisol Reyes and Ben Hartley opened Pennywhistle in 2014 in a narrow storefront on Bridge Street. She had spent years in a museum gift shop. He had taught fifth grade. Neither could stand a shop where everything was made somewhere else, by nobody in particular.
So nearly everything here comes from someone within an hour of the door, and Marisol can tell you who. When you want a gift for someone you do not know how to shop for, bring us a name and an age and a budget, and we will find it.
Coming up at the shop
Craft nights, a holiday open house and the wrap table in full swing. All free.
Make & Take Craft Night
First Thursday of every month through Apr 1, 2027 · 6pm – 8pm
Paint a birch ornament, stamp a card or tie a bow like Priya. Drop in any time between 6 and 8. Free.
Holiday Open House
Saturday, November 14, 2026 · 11am – 4pm
Our first look at the holiday shop: cider, cookies, a gift finder at every table and 10 percent off the first hour.
Small Business Saturday
Saturday, November 28, 2026 · 9am – 7pm
Doors at 9 with doughnuts, hot cider and the wrap table going all day. 10 percent off from 9 to 11.
What our customers say
- ★★★★★
“My favorite place to find a gift for someone I have no idea how to shop for. I walked in with a name and an age and walked out ten minutes later with a candle, a card and a perfect little wrapped box. Priya made the bow.”
Karen B.Shopper, EasthamptonReview on Google - ★★★★★
“Ordered a mug and a candle for my mother, filled in the gift message, and she called me in tears. Wrapped, a handwritten card, no prices in the box, and it got there in three days.”
Marcus T.Online order, shipped to OhioReview on Google - ★★★★★
“The kids’ corner is the reason I keep coming back. Everything is wood and wool, the staff let my five-year-old test every dinosaur, and there is nothing I have to plug in.”
Hannah L.Shopper, NorthamptonReview on Google
A few of the makers on our shelves
- Birchbark Candle Co.
- Hilltown Clay
- Okafor Press
- Little Barn Toys
- Mill River Soap
- Whately Linen Works
Come say hello on Bridge Street
Open every day, with free two-hour parking out front, a wrap table by the register and a shop dog named Pretzel.